Lead the development of integrated communications plans that support business objectives and effectively engage internal and external audiences.
Proactively identify opportunities to build and protect the reputation of the theme park (resort).
Promote key reputation drivers among key audiences and identify/mitigate emerging issues using an integrated approach that takes into account all aspects of communication. Oversee the development and implementation of a comprehensive emergency communication plan together with Operations and other stakeholders.
Serve as a key spokesperson and maintain strong relationships with local, national and international media.
Oversee the development and implementation of executive engagement strategies that support an internal culture that drives business results and showcases the theme park (resort) as a vital member of the community and a leader in the industry.
Oversee communication to all theme park (resort) team members, which range from hourly to executive employees working across a broad range of lines of departments.
Working with senior resort leaders, develop strategies and initiatives to enhance the culture of the theme park (resort).
Cultivate strong internal and external relationships (opinion leaders, advocates, and third-party experts) to help effectively deliver integrated communication strategies.
Candidate must possess at least a Bachelor’s Degree or equivalent, experience in Public Relation, Journalism or other relevant areas.
Minimum 10 years of managerial–level experience in public Relation and internal communication with a leading brand corporation, media relation or PR Firm.
Candidate has knowledge of local and regional media Landscape and Microsoft Office.
Candidate has good leadership and interpersonal skills to broadly influence and effectively forge partnerships both internally and externally.